Effective Label Writing for a Better Visitor Experience
Instructor: Barbara Becker
Regular Registration: $900
Does not include on-campus lodging. Click here for a list of local lodging options.
Good label-writing starts with good planning. This course begins with the basics, showing through examples and exercises how to shape goals and aim for the best visitor experience. Then students will practice writing and editing labels, including testing them for effectiveness. Bring samples of your own work for discussion.
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Barbara A. Becker is an exhibit planner, label-writer, and evaluator who has worked in Chicago for nearly 30 years. She has been on staff at both the Field Museum and the John G. Shedd Aquarium, where she planned and wrote labels for many exhibitions both small and large, including the award-winning Amazon Rising. For the last four years, she has been independent, working with museums, parks, colleges, botanic gardens, and other nonprofit organizations on signage, displays, and evaluation. As a frequent associate of Serrell & Associates she has carried out summative evaluation studies at various local museums. Recently, she participated in the Excellent Judges program developing a framework to assess excellence in museum exhibitions. For three years, she has been a guest lecturer on exhibit development, label writing, and evaluation at the School of the Art Institute of Chicago. www.cmegchicago.org